Ontario company Eco-Solutions says that utilizing beet juice to manage snow and ice on roads works better and costs less than salt, which can ruin shoes and cause rust on vehicles.

Manager Tony Vacarri explained that once they remove the sugar and put the thick substance through an alkaline degrading process, the beet juice gets a melting value.

"It virtually has no corrosion, it's safe to drink, but it melts snow and ice," he said.

"At the end of a storm, a complete winter season, we have shown between 20 and 30 per cent overall savings to the winter roads department."

Many cities in Ontario, Manitoba and Atlantic Canada have already made the switch to beet juice.

Edited by News Talk Radio's Jared Knoll.