Grey Cup, Agribition brings spike in sales at SLGA stores

It will be a busy weekend in Saskatchewan’s SLGA stores, but not as busy as it could have been had the Saskatchewan Roughriders made it to the Grey Cup.

SLGA spokesperson David Morris says their stores typically see an increase for Grey Cup weekend, but without the Green and White in the game, it won’t be as big of an increase as it has been in the past.

“We do notice an increase in liquor sales on days when the Roughriders are playing, especially when the games are played at home.”

Morris calls the Grey Cup a Canadian tradition with many people hosting parties to watch the game – and needing a few libations for those parties.

Regina’s stores will still be busy regardless of the CFL’s championship game thanks to Agribition.

“Large-scale events held in the province typically generate an overall lift in sales at our liquor sales.”

Morris says the SLGA is already gearing up for the busiest time of year – Christmas. Their warehouses have been bringing in extra product for the last few months to be ready for the rush.