Eugenie Bouchard looks to be another example of too much, too soon.
Bouchard came flying up the tennis ranks with a sensation 2014 season that saw her get to the semis at the Aussie Open, then the French.
A few months later she was in the final at Wimbledon.
The endorsements came flooding in for the 20-year-old Montrealer.
She was sold as Canada’s next athletic star and the media followed her every move.
Three short years later she has now lost six over her last seven singles appearances and has dropped to 70th in the world.
You can’t fault Bouchard for striking while the iron was hot, capitalizing on her fame, but was it at the cost of a lengthy career?
She spoke yesterday after another first round exit of how it would be great someone else carries the Canadian burden and the relief that would come with less media pressure.
But we shouldn’t blame Bouchard. The support staff around her likely deserves more blame than the individual on how much, how quickly these kids go from kids to superstars.
I hope, for her sake, the pressure subsides and she can get back to winning.