The CFL deserves a huge tip of the cap for their Diversity is Strength campaign.
Their main theme this season is Bring it in. Promoting inclusiveness from all walks of life that the CFL is an open door and everyone is invited.
But the timing of the launch of Diversity is Strength was moved up a few weeks after what happened this past weekend in Charlottesville, Virginia.
Neo-nazis, white supremacists, marched and were shouted down and violence erupted. A young woman died when one of the prejudiced white men drove a car through the protesters.
It was a sad weekend for humanity in North America.
And the CFL came out strong by pushing this new campaign forward.
The CFL has long been a place where young men found a second chance. Some of them, especially in the 50s, 60s and 70s, were black Americans who weren’t getting their fair shake in the U.S.
Canada, of course, isn’t free of criticism when it comes to racism and prejudice. It happens every day here as well.
But kudos to the CFL for bringing a positive message to the forefront when clearly a reminder was necessary.