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The message is the same each year: don’t drive drunk or high.
The federal government has launched a new national campaign aimed at young drivers as it prepares for the legalization of marijuana.
Yet the message doesn’t seem to get through to all drivers in the province. This year, 25 people died in Saskatchewan as a result of impaired driving.
At a news conference in Regina Friday, Public Safety Minister Ralph Goodale, Regina police Chief Evan Bray and others repeated the message that sober driving is the way to go.
“The message is simple. If you’re high or you’ve been drinking, don’t drive, too many Canadians badly need to hear that message,” Goodale said.
According to recent public opinion research, 50 per cent of those aged between 16 and 24 years-old believe that driving while under the influence of cannabis is more socially acceptable than driving drunk.
It is an opinion the RCMP want changed.
“These tragedies are preventable. We must all do our part, report suspected impaired drivers, make sure friends and family members do not drive impaired and ensure you have a safe ride home,” Saskatchewan RCMP assistant commissioner Curtis Zablocki said.
The campaign from the federal government is a harsh one featuring a car crash with twisted metal and smashed glass.
Chief Bray believed it is a message that needs to be presented.
“It is innocent people that are often the victims of this, someone makes a bad decision, it’s not just them they are going to hurt but someone else in our community,” Bray maintained.