Carmichael Outreach is hoping people signing up for a free $25 Loblaw gift card will keep the non-profit in mind.
According to Rochelle Berenyi, communications officer with Carmichael, one gift card could feed upwards of 200 people via their Food Recovery Program.
“Every day, we serve usually a soup or a stew of some kind, so if we have a $25 gift card and are able to buy ingredients with that, then that could be an entire day’s worth of meals,” she said.
While Carmichael is grateful for all food donations, Berenyi added that receiving money goes further.
“The stuff we buy we do get at discounted rates, so it is often better for us to be able to purchase items ourselves,” she explained.
Plus, Berenyi noted the money’s not just going towards food for those in need — it also offers, for many, a sense of belonging.
“It’s nice to know that they can come in here and have a nice place to sit down and have a meal, talk to people, feel a little bit of community every once in a while and just be able to feel like they’re part of that.”
Anyone wanting to donate their gift card can sign up using Carmichael’s address, or they can drop it off in-person at the non-profit’s temporary location at 2300 11th Avenue.
The free Loblaw gift card is a nation-wide goodwill gesture after the grocer admitted to over-charging for bread between 2002 and March 2015. Anyone is eligible to apply for a card, and proof of purchase is not necessary.