The EventPlex at Evraz Place will be going by a new name for the next 10 years.
Affinity Credit Union has entered a multi-year partnership with Regina Exhibition Association Limited (REAL) which will see the facility renamed AffinityPlex.
The partnership is expected to help with the long-term sustainability of the building.
Evraz Place CEO Tim Reid said as a non-profit operator REAL can now budget for a decade worth of upgrades and maintenance.
“(This partnership) means that we can keep pricing low, we can keep rental hours reasonable and it allows us to upgrade our facilities,” he said.
Reid wouldn’t disclose the value of the sponsorship, citing competitive negotiations, but he did call it significant.
“We want to make sure that three years from now that if we go back to the market on another amenity that we have the ability to achieve as much for the taxpayer as we possibly can,” Reid said.
The move will also allow Evraz Place to improve their environmental footprint and, wherever possible, products will be sourced from Saskatchewan vendors.
The partnership will also see visitors benefiting from the deal.
“It allows us to make sure that the end user doesn’t see a massive price increase to pay for future maintenance, for us this is a huge win,” Reid said.
The community was one of the big reasons why Affinity wanted to support the EventPlex.
“Because of the important role the EventPlex plays in the lives of Regina residents, supporting it in improving its environmental footprint and enabling the longer-term use of the facility was a really great fit for us,” Myrna Hewitt, executive vice-president of member experience with Affinity Credit Union, said in a news release.
The name change comes into effect Sept. 1.