Tonight’s College Football Championship will make people a lot of money.
Think, sponsorship money for the title game is north of $20 million. The CEOs of major bowl games can make $1 million. Another million could hit the pockets of the coaches in tonight’s game in the form or a bonus for winning the national title game.
ESPN will charge $1 million for 30 seconds of commercial time, as the business of advertising nears Super Bowl levels.
It’s why ESPN pays $600 million to air the college football playoffs.
The conferences get $6 million per team that make the semi-finals.
Alabama and Clemson tonight is big money for everyone except the people that deserve it.
The student-athletes on the field, helping make all this money don’t get a dime. Yes, they’re getting their education paid for with scholarships that average about $35,000. But that’s nowhere near what these young men are actually worth.