The Green Zone: Riders' Jeremy O'Day preparing for 2025
1h ago
O'Day discusses Trevor Harris and changes to be made to get the Riders back to the Grey Cup.
Tonight’s College Football Championship will make people a lot of money.
Think, sponsorship money for the title game is north of $20 million. The CEOs of major bowl games can make $1 million. Another million could hit the pockets of the coaches in tonight’s game in the form or a bonus for winning the national title game.
ESPN will charge $1 million for 30 seconds of commercial time, as the business of advertising nears Super Bowl levels.
It’s why ESPN pays $600 million to air the college football playoffs.
The conferences get $6 million per team that make the semi-finals.
Alabama and Clemson tonight is big money for everyone except the people that deserve it.
The student-athletes on the field, helping make all this money don’t get a dime. Yes, they’re getting their education paid for with scholarships that average about $35,000. But that’s nowhere near what these young men are actually worth.