The Toronto Raptors are having their Toronto Blue Jays moment.
The Jays gripped a country in the early ’90s with back-to-back World Series titles. An entire country can remember where they were when.
Of course, the Raptors have not yet won a title, but just getting here is historic. And they take on one of the most recognizable sports brands going with the Golden State Warriors landing in the NBA Finals for the fifth straight year.
I’ve already seen more kids shooting hoops in my neighbourhood than I have in the previous 10 years living here.
And guess what our family was glued to on Saturday night? We gathered around the TV to witness the Raptors win. My brother, who lives in suburban Toronto, made sure to head to Jurassic Park on Saturday night to just be there — to say he was there when.
Toronto’s team has become Canada’s team and the television numbers will show that while many aren’t basketball fans, they are becoming Raptor fans.