Six-goal second half from Zach Manns leads Sask. Rush to comeback victory
1h ago
Rush turned an 8-3 fourth quarter deficit into a 9-8 victory in its home opener.
Sports marketing is equal parts plan and execution along with winning.
What have been the success stories in sports and marketing? The Las Vegas Golden Knights come to mind. The Saskatchewan Rush is another. You can add the Toronto Raptors to the list in recent memory.
Hmmm, what do all those things have in common? Success, a solid marketing campaign and great game-day experience to keep people coming back.
Yet, with success and bad marketing, or none at all, you don’t get the same bump. Hello to the struggle in Toronto to sell the CFL when the Argonauts won a Grey Cup just two years ago.
One of the other bad markets in the CFL has been Montreal. But the good news is ticket sales for a playoff game three weeks away are already trending the right way with almost 50 per cent of the stadium sold.
Oh and that was before tickets go on sale today to the general public.
If the CFL really wants to make a mark in Montreal again, however, today is easy. The Als have to get to work in the off-season to get more people coming back who enjoyed the show in 2019.