Ag in Motion moving ahead with a very different look

This year’s Ag in Motion event will look a lot different than what people have experienced in past years.

This is the fifth year for the event that targets those who work in the agricultural industry.

In past years, thousands of people would visit a huge field off Highway 16 near Langham that had been turned into a giant agricultural innovation showroom.

This year, COVID-19 forced organizers to change the way the event would be handled.

Beginning Tuesday, Ag in Motion will be entirely online.

Laura Rance is the vice president of content for Glacier FarmMedia, the organization that plans the event. She says it was quite a huge undertaking to put something like this all online.

“As the rubber hits the road, we realize just how big of an undertaking this has been, but we have about 240 sessions available for people to consume.”

Rance says one of the bright sides to this approach is convenience for both vendors and producers.

“They don’t have to worry about heat, they don’t have to worry about rain, there isn’t a long walk through the parking lot at the end of the day,” said Rance.

She says that doesn’t mean they don’t want to go back to doing the huge, live show in the future, but they had to come up with something creative that could still get the job done for 2020.

“This was something we could offer both for farmers looking for this kind of information and it was also something we could offer to the industry that was trying to get their message out to farmers,” said Rance.

Ag in Motion runs online from July 21 to July 25.