Business groups in Regina and Saskatoon launched a survey this week, aiming to learn if travellers still want a non-stop flight between the province’s two largest cities.
Regina Chamber of Commerce CEO Mike Tate said the route was popular before the COVID-19 pandemic, and members of the chamber are keen to see if that demand remains strong.
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“We used to have a direct flight, and it was well received by the business community and the public,” Tate said.
“It went away, likely due to the pandemic. We’re just prompting to see if there’s a market demand, given the fact that it was a successful flight prior.”
The chambers’ survey proposes a seasonal, twice-daily flight. Tate said the option would not only improve convenience but also reduce risk for the many business travellers who drive on Highway 11 year-round.
“The safety of winter and the challenges to travel during January could impact business decisions,” he said. “Our members are always looking for an easier way to do business with our friends up north.”
West Wind Aviation previously operated the direct flight, but it was never reinstated after COVID-19 travel restrictions were lifted. Tate said the business community has continued to express interest in reviving the route.
The Regina Chamber ran a similar survey in 2023, which showed strong support for the non-stop flight. This year’s survey, which closes on Friday at noon, is intended to provide updated numbers for airlines and decision makers.
“We encourage all of our members and the Saskatoon Chamber of Commerce members to complete it,” Tate said. “We’d love to hear from you, and we’ll see where the data takes us.”
Tate said the results will be shared with both chambers’ boards, members and stakeholders. If the numbers show enough interest, the Chambers will present the findings to airlines as evidence of market potential.
According to the Chamber survey, an estimated 7,000-8,000 vehicles travel along Highway 11 between Regina and Saskatoon each day. Tate said diverting even a portion of that traffic to air service could justify reinstating the non-stop flight.
Tate said a stronger connection between the two cities benefits the entire provincial economy. A direct flight would shorten travel time, expand opportunities for collaboration and provide added security during harsh winter months.
Tate said the survey results will guide the chambers’ next steps. If demand is apparent, he hopes airlines will see enough potential to make the route viable again.
— with files from 650 CKOM’s Brent Bosker