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The Saskatchewan Real Estate Commission has disciplined a Regina real estate agent after he admitted to professional misconduct involving tampering with Google Business profiles.
Sagar (Sean) Kundra, who the commission said in a December 2025 decision was registered as a salesperson with eXp Realty of Canada, Inc. in Regina, hired a digital marketing firm in February 2024 to help him with his own Google Business profiles.
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Kundra is not currently listed as a salesperson with eXp Realty on their website.
A Google Business profile account allows a business to appear on Google Maps and in Google Search, interact with customers, post photos and videos and collect and respond to reviews from customers.
The commission’s ruling said a senior account relationship manager was assigned to handle the work for Kundra but in April 2024 Kundra was notified that his Google Business account was suspended.
Kundra’s account manager told him someone had tried to edit business information on his profile, which led to the suspension. The account manager then told Kundra that anyone can visit a Google Business profile and attempt to make edits to it.
Kundra then offered to pay the account manager $250 per account to tamper with other Google Business profiles that were not his, and sent him a link to the profile for another real estate team (named as Team A in the ruling).
The commission’s ruling said the account manager then sent Kundra a picture showing that he had changed the Team A’s profile to say it was “permanently closed.”
Kundra then sent the account manager a link to the profile for Registrant A, a member of Team A, asking him to also tamper with that Google Business profile.
The account manager then sent Kundra a picture showing that he had changed Registrant A’s profile to say the business was a bar and nightclub.
The commission said that when the account manager asked Kundra about the money that he promised to pay for the edits to the two Google Business profiles, Kundra said his values didn’t allow him to pay to do something destructive to someone for his own benefit.
The account manager pointed out he had already altered the profiles at Kundra’s request, and that it was too late to realize that he couldn’t pay for anything destructive.
The commission said the account manager then threatened to share Kundra’s messages with Registrant A and Real Estate Team A, and Kundra told him to “go to hell and to do whatever the heck he wanted to do,” according to the commission’s ruling.
The account manager then sent an email to Registrant A telling him that Kundra offered $250 to sabotage his profile, along with Real Estate Team A’s profile. He attached screenshots of WhatsApp conversation between him and Kundra.
Registrant A’s broker then filed a complaint with the commission.
Kundra told the commission’s review officer that the account’s manager’s email was false and the screenshots he shared were forged. This was found to be not true.
The commission said the officer asked Kundra to provide copies of all correspondence with the account manager, and he sent a copy of the WhatsApp chat confirming he offered to pay $250 to tamper with the two Google Business profiles.
Kundra admitted he violated commission bylaws and that he employed an unfair business practice by offering to pay someone to tamper with his competitors’ Google Business pages.
The commission said that lying about the messages was an aggravating factor, but there was no evidence that Kundra benefited as a result and no evidence was supplied of actual harm to Registrant A or Real Estate Team A as a result of the profile changes.
Kundra, who the commission said had no previous sanction history, was fined a total of $10,000 — $4,000 for the breach of one bylaw, $6,000 for another — given two letters of reprimand and had his certificate of registration suspended for 30 days.
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