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Corman Park Police Service (CPPS) is undergoing a minor visual re-brand and it’s one that will enhance security, the force says.
On Feb. 13, the service announced it would be adopting its official heraldic emblems on its patrol cars, uniforms and badges.
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According to CPPS Chief Rob Duttchen before the refresh, the breast badge worn by members was produced by a generic manufacturer.
“We really had no control over it. Anybody could call and say, ‘oh, I’m a Corman Park police officer. Can you please make me a badge number?,” he said.
While Duttchen said there was never an instance where a security breach actually happened, with the new badge design CPPS owns the mould so, it has complete control over any badges made through its vendor.
“It’s just a heightened level of protection for our organizational identity and gives the public confidence that when they see a Corman Park police badge it is, in fact, on a Corman Park police officer,” he said.
Heraldry granted in 2023
Duttchen explained how the Chief Herald of Canada grants organizations, “official patented identifications.”
The Canadian Heraldic Authority studies the origins of an organization and based on that, “they build custom symbology that identifies who you are as an agency, what your history looks like, and allows you to have a visual representation,” he said.
CPPS applied for heraldry in 2021 and it was granted in 2023, but the service never adopted its emblems until now.
The new visual identity “incorporates Saskatchewan’s distinctive gold and green colours, wheat representing the municipality’s heritage, and three interlaced crescents symbolizing Corman Park’s history,” according to the CPPS media release.
At the top of the design is an updated Canadian Royal Crown, which CPPS said symbolizes how its officers, “enforce peace and justice on behalf of the Crown in Canada.”
For Duttchen, this was an opportunity for CPPS to refresh its look, putting it “more in line with what most police services are doing,” he said.
According to Duttchen, the cost of the re-brand is slightly under $9,000.
The media release said the money is coming from a small portion of the service’s 2025 budget surplus.
Duttchen said CPPS would have needed to use that money for branding its two new patrol cars anyways, so this was an opportunity to update to a more contemporary design.
To ensure fiscal responsibility, though, the new emblems will be introduced gradually. Old patrol vehicles —which will be in service for the next three years — will only have their door decal changed.
Plus, “officers get new uniforms every year (and) those uniforms require all of the elements to be included with them,” Duttchen said, with regards to the new shoulder flashes and badges.
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