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The North Pole isn’t the only place providing toys to kids this Christmas.
980 CJME’s 57th annual Santas Anonymous toy drive launched for the holiday season on Thursday. The initiative aims to ensure every kid has a gift under the tree on Christmas morning.
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Salvation Army lieutenant Tim Fraser told The Greg Morgan Morning Show the program set a goal to help 1,500 families this holiday season.
Listen to Fraser’s full interview on The Greg Morgan Morning Show:
“I know that families are struggling more than ever this year,” he said.
“It’s incredibly needed, and we are so thankful.”
Donors can help by dropping an unwrapped gift into one of the 22 donation bins found at businesses and shopping malls around Regina. Bin locations can be found on 980 CJME’s website.
Boxes of stuffed animals line the walls at a Santas Anonymous toy drive collection centre. (Nicole Garn/980 CJME)
The donation period ends on Dec. 11, and the toy shop will open afterwards, allowing parents to pick the toys that best suit their kids.
Fraser said the program helps bring a sense of dignity to parents who may be struggling financially during the holiday season.
“Pick up a board game, pick up a toy and drop them in those bins, because there’s nothing more meaningful for a family than being able to pick a toy for their kid,” he said.
More than 65,000 toys have been donated since the program launched in 1969.
