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The City of Regina says tourism groups helped generate more than $135 million in economic impact in 2025.
The city said its estimate includes contributions from Tourism Regina, Tourism Saskatchewan, the Regina Hotel Association and event venues and organizers.
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“This remarkable economic impact stemmed from provincial, municipal and private investment to attract and host major events, trade shows and conventions to the city,” the City of Regina said in a statement.
“This has resulted in an increase from 2024 in visitor spending, airport arrivals and hotel occupancy.”
Regina welcomed more than 170,000 visitors last year, the city noted, thanks to events like Canadian Western Agribition and the Vanier Cup, while Tourism Regina was present at 41 events, encouraging guests to visit local stores, restaurants and attractions.
The Regina Hotels Association estimates around 1,000 Blue Bombers fans from Winnipeg, and 800 athletes from across Canada will be in Regina over the Labour Day long weekend. (Wascana Racing Canoe Club)
“We are thrilled to have been able to show so many visitors how great Regina is,” Jennifer Johnson, Regina’s deputy city manager for communcations, Service Regina and tourism, said in a statement.
“We are known for being fantastic event hosts and we are proud of how many events we’ve bid on and won. When visitors come to our city, they stay in hotels, eat at local restaurants and support all our small businesses.”
Meanwhile, the city said 2026 is shaping up to be another good year for tourism, with several big events already confirmed.
Major concerts will be returning to Mosaic Stadium this year, with Foo Fighters and Queens of the Stone Age set to perform on Sept. 15. Frost Regina, the city’s winter festival, is set to run over the first three weekends in February.
A worker carves an ice sculpture at the REAL District in advance of the Frost Regina festival. (Daniel Reech/980 CJME)
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