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This month, the Saskatoon Food Bank & Learning Centre is hoping to take a “bite” out of child poverty statistics, with the help of Canpotex.
The annual program focusing the need in early childhood nutrition is called “First Bites.” The food bank said 40 per cent of people who use its services are children, significantly higher than the provincial average of 20 per cent.
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“Children who experience poverty often face significant gaps in their nutrition, lacking access to safe, healthy, and affordable food options,” the food bank said in a statement.
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Canpotex, a long-term supporter of the food bank, will match every dollar donated, up to $50,000, throughout February in order to double the impact of community contributions.
“The month-long initiative aims to raise critical funds and awareness to support local babies and toddlers in need,” said the food bank.
“The early years of a child’s life are crucial for growth and development,” Laurie O’Connor, the food bank’s executive director, said in a statement.
“The First Bites Campaign supports Saskatoon’s youngest and most vulnerable residents. We are counting on the community to make financial donations, matched by Canpotex, and to donate baby food to meet the growing demand for these essential items.”
Gordon McKenzie, president and CEO of Canpotex, said his company has been a leading sponsor for some initiatives focused on providing food security for babies and children.
“The ‘First Bites Campaign, along with the ‘Infant Formula’ drive and the ‘Fresh Fruit for Kids’ campaign, have helped raise over $1 million dollars for infant and childhood nutrition in our community. We encourage everyone to get involved and continue to support these impactful initiatives,” he said.
The food bank encouraged the community to get involved by making donations or hosting food drives.
