Regina Pats announce lower ticket prices, planned improvements to Brandt Centre

It will be easier on the wallet to attend Regina Pats games this season.

The hockey club announced a number of changes it says are designed to make it more affordable for families and deliver greater value for fans as the club begins managing the Brandt Centre.

All ticket prices are being reduced by 15 per cent. The club is also introducing Family Zone tickets priced at $12.50 per seat, plus taxes and fees.

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Weekday tickets will also start at $12.25, a 50 per cent reduction from last season.

This coming season will be the first year Brandt Sports & Entertainment, which owns the Pats, will also manage and operate the Brandt Centre.

“This season, we wanted to make Pats hockey more accessible and create a better experience for everyone who walks through our doors,” said Shaun Semple, owner of Brandt Sports & Entertainment, in a statement.

“By bringing the team and the Brandt Centre together under one vision, we’re able to focus on every part of the fan experience and make decisions with the long-term future in mind.”

Season-ticket renewals begin on Tuesday. According to the Pats, each season-ticket seat will include a $170 food and beverage credit, delivered as a $5 credit for every regular-season home game.

New season tickets can be purchased starting on Aug. 17.

Planned improvements at the Brandt Centre include:

upgraded mechanical systems throughout the facility;
enhanced security measures in the Brandt Centre and the rest of the REAL District;
updated food and beverage offerings, including specialty items and returning fan-favourite game-day promotions;
upper bowl power ring LEDs and first-in-Canada LED rink boards;
an upgraded arena sound system;
enhanced lighting designed to elevate game presentation and atmosphere; and
bowl seating improvements and expanded premium viewing options.

The LED rink boards and power ring were originally planned to be unveiled this season, but with Brandt Sports & Entertainment not assuming operation of the Brandt Centre until Sept. 1, the upgrades have been pushed back until next year.

“This season is about taking meaningful first steps,” said Gord Pritchard, CEO of the Regina Pats. “Our goal this season is to get more fans in the building and provide a better experience when they get there. We’ve made Pats hockey more accessible, started investing in the Brandt Centre and established a clear path forward for the future of both the team and the facility.”

Semple acknowledged it may be somewhat risky for an ownership group to invest more than $10 million dollars into a facility while at the same time lowering ticket prices.

“But it’s what has to be done,” he said. “If we want this place to be a gathering place for our kids and grandkids, not just this season but for years to come, doing nothing is simply not an option. We have a responsibility to keep investing in it, improving it and planning for its future.”